YOON and Carl Hirschmann Talk the Art of Drinking Sake With Limited Edition AMBUSH x HEAVENSAKE Cups

AMBUSH and HEAVENSAKE have come together to release a limited edition set of sake cups. HEAVENSAKE, founded by entrepreneur Carl Hirschmann and award-wining champagne maker Régis Camus, was created as a cultural exchange between France and Japan. Overtime, HEAVENSAKE has branded itself as a lifestyle Japanese sake brand for the elite. In conversation with Hypebeast, Carl spoke about how he first came up with HEAVENSAKE. He noticed that there was a gap in the market and the smoothness and clean ...